Jason Todd Wade is the founder of BackTier and writes about AI visibility, entity resolution, generative search, and agentic commerce. https://www.jasonwade.com/#feed-all 2026-06-16T12:00:00.000Z Jason Todd Wade https://www.jasonwade.com/ email@jasonwade.com © 2026 Jason Todd Wade https://www.jasonwade.com/#dive-08 2026-06-16T12:00:00.000Z 2026-06-16T12:00:00.000Z

Classical search infrastructure did not vanish; it moved beneath the answer layer. (Search and Media · 7 min · Published)

https://www.jasonwade.com/#dive-07 2026-05-19T12:00:00.000Z 2026-05-19T12:00:00.000Z

Separating measurable retrieval work from the packaging sold as generative optimization. (Search and Media · 9 min · Published)

https://www.jasonwade.com/#dive-06 2026-04-28T12:00:00.000Z 2026-06-09T12:00:00.000Z

Visibility differs by model and retrieval stack; single-assistant measurement misleads. (AI Visibility · 8 min · Revised)

https://www.jasonwade.com/the-end-of-checkout 2026-04-14T12:00:00.000Z 2026-04-14T12:00:00.000Z

How agents, machine-readable commerce, and new payment rails could transform buying by 2030.

https://www.jasonwade.com/#dive-05 2026-04-07T12:00:00.000Z 2026-04-07T12:00:00.000Z

Persistent agent memory changes which entities get reconsidered — and which quietly disappear. (Identity and Memory · 10 min · Published)

https://www.jasonwade.com/backtier-os 2026-03-24T12:00:00.000Z 2026-03-24T12:00:00.000Z

The operating system view of AI visibility work: instrumentation, evidence, and repeatable inclusion.

https://www.jasonwade.com/#dive-04 2026-03-17T12:00:00.000Z 2026-03-17T12:00:00.000Z

What happens to evidence quality when a single community corpus dominates training and retrieval. (Search and Media · 7 min · Published)

https://www.jasonwade.com/#dive-03 2026-02-24T12:00:00.000Z 2026-02-24T12:00:00.000Z

The interfaces agents need — offers, permissions, identity — barely exist yet. (Agents and Infrastructure · 11 min · Published)

https://www.jasonwade.com/backtier-visibility-path 2026-02-10T12:00:00.000Z 2026-02-10T12:00:00.000Z

From citation to inclusion to selection to transaction — the sequence an entity moves through inside generative systems.

https://www.jasonwade.com/backtier-visibility-path 2026-02-10T12:00:00.000Z 2026-02-10T12:00:00.000Z

The operator-side path from citation through transaction, as implemented by BackTier.

https://www.jasonwade.com/agentic-visibility-path 2026-02-10T12:00:00.000Z 2026-02-10T12:00:00.000Z

Citation → Inclusion → Selection → Transaction: the four thresholds an entity crosses in agent-mediated commerce.

https://www.jasonwade.com/#dive-02 2026-02-03T12:00:00.000Z 2026-02-03T12:00:00.000Z

Why page-level optimization stops explaining outcomes once systems answer instead of list. (Search and Media · 8 min · Published)

https://www.jasonwade.com/entity-lock-protocol 2026-01-20T12:00:00.000Z 2026-01-20T12:00:00.000Z

The framework for AI-system entity resolution: how a single, authoritative version of an entity is established and held across models.

https://www.jasonwade.com/entity-lock-protocol 2026-01-20T12:00:00.000Z 2026-01-20T12:00:00.000Z

The canonical framework record for entity resolution and identity reinforcement across AI systems.

https://www.jasonwade.com/#dive-01 2026-01-13T12:00:00.000Z 2026-01-13T12:00:00.000Z

Being retrievable is no longer the objective; surviving compression into a choice set is. (AI Visibility · 9 min · Published)

https://www.jasonwade.com/ai-seo-geo-aeo 2025-11-04T12:00:00.000Z 2025-11-04T12:00:00.000Z

How classical search optimization, generative engine optimization, and answer engine optimization relate in practice.

https://www.jasonwade.com/articles/heo-jason-wade 2025-09-15T12:00:00.000Z 2026-03-02T12:00:00.000Z

Operating across SEO, GEO, and AEO at once, rather than treating them as separate disciplines.

https://www.jasonwade.com/ai-visibility-architecture 2025-06-10T12:00:00.000Z 2026-01-06T12:00:00.000Z

The originating framework: retrieval alignment, entity resolution, and decision-layer insertion as one architecture.