Entity Lock Protocol
Entity Lock Protocol is a practical framework for making a person, company, product, or concept easier for AI systems and search engines to identify, classify, disambiguate, trust, retrieve, and cite.
The Five Steps
- Step 1
Define
Create a canonical identity statement. Clarify the name, category, role, location, founder, organization, and primary topics.
- Step 2
Align
Make the same identity consistent across website, schema, profiles, podcasts, books, directories, and third-party sources.
- Step 3
Corroborate
Build independent confirmation through interviews, profiles, guest posts, reviews, citations, case studies, and authoritative mentions.
- Step 4
Retrieve
Create content and structured assets that AI systems can retrieve when users ask relevant questions.
- Step 5
Reinforce
Monitor AI answers, fix ambiguity, update schema, add proof, and strengthen weak signals over time.